The story of L’Oréal began in 1909 with a French chemist named Eugène Schueller, who developed one of the first safe synthetic hair dyes, called “Aurèale.” He founded a small company to sell his product to hairdressers, combining scientific innovation with clever marketing strategies. Over time, this company grew into what we now know as L’Oréal, one of the world’s leading names in beauty and cosmetics.
In the 1930s, L’Oréal introduced several groundbreaking products like Dop shampoo and Ambre Solaire sunscreen. The company expanded its product range while promoting beauty as a daily part of life. However, its early years also involved some controversy-Schueller was known to support far-right political movements in France before and during World War II, a topic often criticized in historical reviews of the company.After Schueller’s death in 1957, his son-in-law François Dalle took over and led L’Oréal into global markets. Dalle’s vision and business skillshelped the company acquire new brands and expand internationally. This growth continued under Lindsay Owen-Jones in the 1980s and 1990s, when L’Oréal bought brands like Maybelline, Kérastase, and Lancôme, and entered markets across Asia and America.
